UK Cartoon Network Mistakenly Airs Bookmaker Ad
Despite strict rules that govern the airing of gambling ads on television, the Cartoon Network made a huge faux pas recently when it mistakenly aired an ad for British bookmaker Coral throughout a broadcast regarding the children’s television channel.
The controversial advertisement was aired on Turner Broadcasting’s Boomerang channel as well as the Cartoon Network, sparking outrage as the broadcast code strictly prohibits the advertising of gambling ‘in or next to programs commissioned for, principally fond of, or likely to appeal particularly to audiences below the age of 18 years,’ therefore heads were positively tumbling when the broadcast clearly broke these guidelines.
The station might have maybe been forgiven for their ‘serious breach’ regarding the rules had the ad aired just once, but the promotion was broadcast nine times for a Saturday morning back in May of this year, which will be primetime viewing for children kick-starting their week-end with some cartoon antics.
The Advertising Standards Agency says that Turner Broadcasting has ‘apologized unreservedly’ for the hiccup, and has explained that the ad was broadcast, repeatedly, in error.
Action Figure Used
But just what’s worse is the fact that ad that is coral involved one of kids’ most beloved all-time favorite figures and Marvel Comics hero, the Incredible Hulk. This simply supplied more ammunition to those who declare that gambling promotion o Continue reading